
The Red Key Initiative.
The difference
Not all keys are meant for everyone.
​Here’s why The Red Key Initiative stands apart:
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A Symbol of Transformation: Begin your journey with a physical red key—a striking artefact of intention and commitment.
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Mystery Within: The key isn’t just symbolic. It leads to cryptic messages, curated reflections, and provocative prompts that blend abstraction with actionable impact.
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Exclusive Focus: Only five participants per quarter. With this unparalleled focus, SJ and Sabina dive deep into each client’s unique challenges, ensuring no two journeys are ever the same.
What awaits beyond the door?
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Tailored Exploration: Eight weeks of one-on-one or small-team sessions, designed to uncover what’s hidden and turn barriers into breakthroughs.
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Unorthodox Methods: Forget typical coaching frameworks. From abstract storytelling to sensory exercises, this is an experience built to disrupt, inspire, and transform.
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Your Compass Forward: Leave with a personalised framework and clear, actionable next steps—crafted solely for you and your organisation.
Who Holds the Key?
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Visionary CEOs & Founders: For those on the verge of something greater, ready to reimagine their impact.
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Transformational Leaders: For high-potential individuals prepared to step out of their current limitations and into bold, uncharted spaces.
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Ambitious Teams: For small, purpose-driven teams craving alignment, innovation, and a map to their next horizon.
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Driven Business Owners: For business owners ready to break free from conventional thinking, seeking transformational strategies to elevate their businesses and unlock their potential.

Exclusive Transformation
Only five keys exist per quarter. Exclusivity ensures depth.
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Book your 15 minute consultation now.
The Journey
The Key: Your transformation begins with a red key, handed to you at the first session. It’s more than an artefact - it’s an opening to something new.
The Sessions: Weekly 90-minute coaching sessions with SJ and Sabina, where exploration and abstraction meet strategy and clarity.
The Unlocking: By the end of eight weeks, you’ll have a bespoke framework and tangible next steps to carry your transformation forward.

For those ready to Dare.
This is not for the faint-hearted.
The Red Key Initiative is for those who crave the unknown, who seek growth not in comfort but in challenge. It’s for those who are ready to rewrite the narrative of their leadership, their businesses, their teams, and their future.
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Are you ready to turn the key?
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Book your 15 minute consultation now.