SJ Greaves

When an organisation is struggling, the instinct is to look at the people inside it. Are they communicating well enough? Are they resilient enough? Do they have the right skills? But most of what looks like a people problem is actually a structural problem.

There are roughly 7,000 languages spoken across this planet. Most of us understand, at least intellectually, that language is shaped by geography. By culture. By history and necessity and the particular terrain a people have had to navigate. We accept — even celebrate — that a person raised in one linguistic world will move through another with friction. That miscommunication across languages is not a moral failing. It's a structural gap.

Whenever I step into something new, I am not looking for information. I am looking for the key.